How Can I Possibly Invest Anything?

I’m always short on money . . .

How can I possibly invest anything?

Invest in mutual funds? Put money in the market?

How can I possibly invest in anything if I’m always out of cash?


The answer: Be money smart! Save wherever you can. Hold on tight to your dollars rather than letting them slip through your hands. Find ways to cut corners. You’ll have left-over cash to invest.


Which stocks should you buy?

Before buying shares in a specific company, find out what else is for sale in the same sector. You probably know someone who lost their shirt listening to legends of making millions on a new restaurant chain or the hottest pharmaceutical company on the market. By the time you put in your bid on someone else’s sure-bet, though, much may have changed:

  • The stock price might already be too high to go up much further.
  • A crop of Ecoli could have closed down a slew of popular dining spots.
  • New research on a rumored miracle drug may have failed and proved futile.


Tap into your sixth sense and ask yourself where most people will be spending their money. Food and medicine are two staples everyone needs, but check out the history of each company before you invest in any of them. If you want to own shares in a certain food manufacturer, pharmaceutical company or restaurant chain, do your homework:

  • Search online for three or four different organizations in the same industry.
  • Study business and finance publications like , Forbes, Fortune, The Economist, etc.
  • Compare stock prices, earnings, growth potential and other important data.
  • Check out a branch or headquarters of promising companies – in person if possible.
  • Follow the daily news to find out if your favorite firm is heading for serious problems.


Investing wisely may sound like lots of work. It is! If you’re not up to the task, seek help from certified specialists whose entire careers have been spent studying the market and following the economy. Most will be happy to share their knowledge while suggesting good mutual funds, stocks or bonds for you.


If you don’t hang onto a few bucks now, you’ll always be short of money.

Ask a certified financial planner for advice                                                                                                                  

To find investments that are right for you, email certified planner Ronald Van Surksum:

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