Advanced Asset Management

picstrip
Helping You Develop Wealthy Habits and Make the Most of your Financial Potential

My mission is to help you Plan for your goals, Manage your resources and Maximize your financial potential. I work for you and offer comprehensive services to help you make better financial decisions. With Advanced Asset Management, YOU get to choose how you want to work with a financial advisor. Because Ronald J VanSurksum is a fee-only advisor, most conflicts of interest are removed from the advisory process. Learn more about how Advanced Asset Management works for you. Call me today to schedule a no-obligation meeting to explore how we can serve you: (616) 531.5220 Learn more About Us, Our Services, Our Staff, our investment Partners and Links, or Contact us and get your own AAM Newsletter subscription.

Understanding Bond Investing: It’s a Matter of Balance

It’s a common misconception to think of bonds as “plain vanilla” investments that are appropriate only for certain types of people, such as financially conservative retirees. But in reality, bond investments may have the potential to add stability to a portfolio and help reduce overall investment risk — regardless of your age or financial outlook. […]

Continue Reading

The Psychology of Investing: How We Cope With Risk

Researchers have found that investors have a tendency to psychologically exaggerate declines in the performance of an investment and to minimize gains. It’s a phenomenon with a complex sounding name — “myopic loss aversion” — but also one that makes a simple point: Psychology plays a role in our investment decisions. Understanding that role, the […]

Continue Reading