If you're an outdoor enthusiast, at some point or another
you've probably contemplated what you might do should you encounter a bear or
other wild animal. Wildlife experts typically recommend these tips: Stay calm
and don't run. Investors might also do well to heed that advice when traversing
the stock market.
Plan ahead -- Rather
than fret about which way the market is headed this week or even this month, do
what 87% of millionaires do to reduce worries -- be proactive and develop a
plan.1 A sound financial plan can keep you focused on your long-term financial
objectives and keep you from getting caught up in the doldrums of a short-term
market downturn or the hype of the latest hot sector.
Hold on -- A
buy-and-hold investing strategy can also help keep you from being distracted by
short-term market performance. It can also potentially help reduce the risk of
loss over time.
Maintain realistic
expectations -- Consider that since 1926, the average total annual return
of the S&P 500 has been 9.9%.2 Maintaining realistic return expectations
can make it easier to cope with short-term market downturns.
Make diversification
your ally -- Different types of investments lead the market at different
times. By holding a well-diversified portfolio of stocks and bonds, for
example, you may increase the possibility that those securities that increase
in value could offset those that decrease.
Try dollar cost
averaging -- Think about adding to your investments on a monthly basis as
opposed to purchasing or selling securities based on anticipated market changes
(called market timing).3 This disciplined strategy can take the emotion and
guesswork out of investing. It might also save you money. By regularly
investing in a mutual fund, for example, you buy fewer shares when prices are
high and more shares when prices are low. Over the long term, the average cost
that you pay for the shares may be less than the average price.
Seek expert advice -- Meet with a qualified financial advisor
regularly. In particular, you may want to get into the habit of beginning every
year with a comprehensive portfolio review.
Source/Disclaimer:
1 Source: The Millionaire Mind, Thomas J. Stanley.
2Source: Standard & Poor's, 2011.
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January 2012 — This column is provided through the Financial
Planning Association, the membership organization for the financial planning
community, and is brought to you by Ronald J VanSurksum, CFP®, a local member
of FPA.
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